The value co-creation process is a strong part of marketing practices as the stakes for companies are so high (Zwass, 2010). Consumers and companies interact to create a common value, paving the way for new business models.
Read more : https://urlz.fr/8gHR
Process and timetable
- 28 février 2019: Submission of the article (4000 words max > https://urlz.fr/8gHR)
- 31 mars 2019: Notification to the authors
- 30 avril 2019 : Final article and publication
All manuscripts (in English of in French language) should be submitted online at : soumission@management-datascience.org.
Contacts : Amélie Clauzel and Caroline Riché
Management & Data Science is a scientific and open access journal, supported by the French Association Information and Management AIM. The main topics of the journal concern digital transformation and its influence in management, marketing, information systems, production management, human resources, finance, etc.
Please find HERE (https://urlz.fr/61QF) a presentation of MDS and HERE (https://urlz.fr/61QG) the current editorial committee.