2nd International research Workshop in Wine Tourism

The Corporate Chair “Wine and Tourism” , EM Strasbourg Business School, and the University of South Australia Business School co-organise the 2nd International Research Workshop on Wine Tourism “Wine Tourism: Challenges, Innovation and Futures” with the support of the French Association of Tourism Management (AFMAT ) affiliated to the French Foundation of Management Education (FNEGE ).

It takes place on the worldwide known island of Santorini, Greece, 17 – 18 September 2020. The venue of the workshop is Santo Wines (https://www.santowines.gr/en/), a magnificent winery located on the picturesque cliffs of caldera.

The aims of the International Research Workshop is to contribute to wine tourism research and calls for research papers investigating topics related (but not limited) to the following topics:

- Customer segmentation and consumer behaviors

- Wine tourism experience

- Marketing strategies and innovation

- Entrepreneurship and innovation management

- Strategic management

- Cooperation, collaboration, networks and alliances

- Information Communication Technologies (ICTs)

- Cross-cultural studies and cultural influences

- Sustainability

- Wine tourism events/festivals

- Wine destination management

- Cellar door management and wine hospitality

Key Dates:

Deadline for extended abstract submissions: 31st March 2020

Notifications to authors: 20th April 2020

Receipt of final extended abstract for proceedings: 15th August 2020

Final date for registration: 31st May 2020

Conference dates: 17 & 18th September 2020